Digimind Social Spotlight Report

1. 2018 was a banner year for social media marketing in APAC. With the number of active social media users crossing the 1.779 billion mark in the region, it’s safe to say that platforms like Facebook, Instagram and Twitter can no longer be ignored as channels for reaching, engaging, and converting new customers as well as retaining existing ones.

What is the correlation between brand activity, user-generated content, and brand recall? Does a higher volume of brand mentions necessarily work in the marketer’s favour?

Social Spotlight aims to further understand how Asia’s Top 100 brands performed on social media vis-a-vis their respective industries and peers over the past year. Download the full report by completing the form below.

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